Tuesday, June 27, 2006

D R A F T: To Your Health: accessible health & medical information

Sunday, 6/25/2006

D R A F T: Sunday, 6/25/2006 To Your Health: accessible health & medical information

Program description: This program will discuss the elements of effective easy-to-read materials for low literacy materials for low literacy adlts. We’ll review the disconnect between health information providers and seekers, the success of “plain language” initiatives and the importance of vocabulary and layout. The session covers published material, how eto write your own material and ways to partner.

Sponsored by ALA Committee on Literacy and the Medical Library Association

Lots of really good freebies left from pre-conference on the same topic: books, cds, handouts

Diane ______ (didn't catch last name--sorry), MS RN, Ohio State U. Medical Ctr.


Diane:

Overview of health literacy issues. As health care has changed to more outpatient and office-based , patients are turning more and more to libraries.

Providers need to give clear, condensed medical advice.

43% of US adults read at a basic level or below.

Only 13% read at a level considered proficient.

People who are already stressed don’t take in information well.

High risk: elderly, minority groups, immigrants, those on welfare, chronic ill—physical or mental.

Language issues. Learning disabilities. ESL. When people stop reading, they lose the ability.

1 in 3 patients leave the office with important questions unanswered.

2 in 5 don’t follow the advice—too difficult or they just disagree.

De-coding words, numbers and forms.

Mehttp://www.blogger.com/img/gl.link.gifdia onslaught—ads for drugs…

Dyslexia. Develop coping mechanisms.

Advice and consent forms—who reads?

Difference in jargon—wheezing vs. tightness

Poor disease mgmt—more likely t/b hospitalized

Estimates up to $73 billion in costs annually.

Web resources—would you take medical advice from your 16-yo neighbor?

http://www.amafoundation.org/go/health literacy

Anxiety.

Easy-to-read: Use Fry or SMOG scales.

Commercial materials getting better: Crain’s, good government materials

Helping people ask and answer questions is a large part of dealing with health literacy.

“How happy are you with the way you read?”

More is not always better.

Developing materials: translating vs. dumbing down. Simple pictures, simple words and sentences, lots of white space, lots of white space, >12 pt type

Know resources—patient education specialists, consumer libraries at hospitals/health centers

www.healthinfotranslations.com


Q: Issues with giving medical advice as reference service?

Information does not = advice. Distinct line—“you need to ask your doctor that question”

Beth Westcott, National Library of Medicine

System of regional health libraries. 4 free courses. Public librarians can take all four, then can take 12 MLA courses. Get specialization certification for free.

Health reference questions s/n/b shortchanged due to legal concerns

State-school academic medical libraries—there for us—tax supported

www.medlineplus.gov
NLM, no ads, no bad links, up-to-date, free, videos, pictures, English and Spanish, 185 tutorials that will read themselves aloud, procedures, real time

Bibliography for public libraries, addendum in folder

“Go Local”—on medline—places that treat a condition locally

NNLM.gov—click on your state—lots of funding opportunities right now—they just got their 5 year contracts and they need partners!

Dollar General, Pfizer, Verizon, fund health literacy

Askmefree—brochures on how to formulate questions

Really good session—very informative.

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